Colombia reached 30.334 effective donations in the 4th International Marathon “Life is in the Blood”
Agreements with private companies increased the number of donors
COLOMBIA REACHED 30.334 EFFECTIVE DONATIONS IN THE 4TH INTERNATIONAL MARATHON “LIFE IS IN THE BLOOD”
Once again Colombia took first place in the countries participating in the project “Life is in the Blood”, reaching the figure of 30,334 units of effective blood and 7,104 deferred units; in an effort carried out by the Activists for Peace in more than 100 cities and populations of Colombian territory with the participation of volunteer activists from October 1st to November 30th of 2014.
Taking into account that the challenge is always to increase greatly the figures achieved in the previous marathon, Colombian Activists for Peace intensified activities nationwide using strategies to attract the attention of donors, with the support of the blood banks and especially the private enterprise.
Overcoming the climatic difficulties caused by the winter season and making display of creativity with colorful costumes, music, cartoon characters and even superheroes. Activists successfully kept motivating the population, achieving that new companies, organizations, educational institutions, religious groups, indigenous communities and thousands of Colombians to form a culture of voluntary and habitual donation of the precious liquid, through the Global Embassy of Activists for Peace.
The audiovisual and print communications gave significant contribution to disseminate each of the marathons that were held in the Colombian Republic, making known to the citizens the importance for the community to be a volunteer and habitual donor. Social networks also allow the activities that take place in every corner of Colombia to be posted, sharing images throughout the day and part of the night, to close the marathon.
For this 4th International Blood Drive Marathon, the work with private companies started, achieving to establish agreements with some of them to work in a more concrete way of the regularity of the donor and as an added value, obtain indicators to help chart new strategies in future marathons.